How to beat Google

Interesting post and comments at skrenta.com on how to beat Google. Here are some snippets:

Our entire industry is scared witless by Google's dominance in search and advertising. Microsoft and Yahoo have been unsuccessful at staunching the bleeding of their search market share. VCs parrot the Google PR FUD machine that you need giant datacenters next to hydroelectric dams to compete. They spout nonsense about how startups should just use Alexa's crawl and put some ajax on top of it. Ye gods.

Grow a spine people! You have a giant growing market with just one dominant competitor, not even any real #2. You're going to do clean-tech energy saving software to shut off lightbulbs in high-rises instead? Pfft. Get a stick and try to knock G's crown off.

...

A conventional attack against Google's search product will fail. They are unassailable in their core domain. If you merely duplicate Google's search engine, you will have nothing. A copy of their product with your brand has no pull against the original product with their brand.

Duplicating Google's engine is uninteresting anyway. The design and approach were begun a decade ago. You can do better now.
...

Forget interface innovation. The editorial value of search is in the index, not the interface. That's why google's minimalist interface is so appealing. Interface features only get in the way.

Forget about asking users to do anything besides typing two words into a box.

Screen Projected Translations of Kirtan

Our Gurdwara, or place of worship, recently started a wonderful pilot project where translations of the ceremony are projected onto a screen in roman script, English, and Punjabi. As someone who was born and raised in the states, I can attest to the struggle a western native born goes through to try to understand our services.

Our Giani's, or priests, rarely if ever offer any translation into English, the primary and often only language of the young generation of Sikhs. In addition, most of our prayers and shabads, or hymns, are in Gurmukhi, which is a much older form of Punjabi. After years of struggling to become more fluent in Punjabi, I was frustrated to realize I still had far to go in understanding our holy texts in Gurmukhi. In my estimation, differences between Gurmukhi and Punjabi are something akin to the differences between the early modern English of Shakespear's era, perhaps even the Old English of Beowolf, and modern day English.

In any event, the projection idea is a fantastic new development. The way it works is a volunteer runs a laptop which projects onto a screen during the services. The volunteer listens to the service, and figures out which shabad or prayer is being recited. This person then pulls up a corresponding power point containing the translations and clicks through the slides as appropriate. If a prayer or shabad is not available in a prepared power point, the person goes to www.sikhitothemax.com and performs a search to get to the appropriate text. The system works amazingly well without being disruptive to the hymns and ragas; the serenity of the prayers in their native Gurmukhi is preserved, the Giani's can remain spontaneous in their service, and the Sangat can gain more insight into the texts. The one drawback is that the volunteer needs to be trained and spend some effort, but my guess is this will become easier over time as the kinks in the system are worked out. We're currently raising funds to purchase the full projection system, and it looks likely to happen.

My guess is other immigrant communities of different faiths have similar problems where the ceremonies are performed in a mother language often foreign to the western native generation. I really hope this idea catches on as it would be unfortunate if another generation feels alienated from its faith due to a basic communication disconnect.

Spoofs: Dil Luteya and Bulla Ki Jana

Here's a hilarious spoof on Dil Luteya and Rabbi's Bulla Ki Jana. If you don't speak Punjabi, my appologies; unfortunately there is no translation and this sort of thing doesn't translate well anyway.

Rabbi Shergill's Bulla Ki Jana Video

For those of you have never heard Rabbi, a lovely Sikh singer from Punjab, I highly recommend his debut album Rabbi. I had never seen a video of his; I really like this video for Bulla Ji Jana. Some nice street and life scenes from all over India.

Rabbi's lyrics remind me of the Sufi poet Rumi for their blend of mysticism and love. Here's the roman characters and english translation for Tere Bin courtesy of Wikipedia:

tere bin / besides you

sanu sohnia / my love

koi hor nahio labhna / i shan't find another

jo dave / who'll give

ruh nu sakun / peace to my soul

chukke jo nakhra mera / and indulge me

ve main sare ghumm ke vekhia / i have gone and seen it all

amrika , roos, malaysia / america, russia, malaysiana

kittey vi koi fark si / there wasn't any difference

har kise di koi shart si / they all had some condition

koi mangda mera si sama / some asked for my time

koi hunda surat te fida / some were fascinated with my face

koi mangda meri si vafa / some demanded my fidelity

na koi mangda merian bala / none wanted my demons

tere bin / besides you

hor na kise / no one else

mangni merian bala / wanted my demons

tere bin / besides you

hor na kise / no one else

karni dhup vich chhan / shall shade me in the sun

jiven rukia / (the) way you paused

si tun zara / slightly

nahion bhulna / i shan't forget

main sari umar / all my life

jiven akhia si akhan chura / you said, looking away

"rovenga sanu yad kar" / "you shall weep in my memory"

hasia si main hasa ajeeb / i laughed a strange laugh

(par) tu nahi si hasia / but you didn't

dil vich tera jo raaz si / you had a secret in your heart

mainu tu kyon ni dasia / why didn't you tell me

tere bin / besides you

sanu eh raz / none shall tell this

kise hor nahion dasna / secret to me

tere bin / besides you

peerh da ilaaj / what druid

kis vaid kolon labhna / has the cure to my ills

milia si ajj mainu / i found today

tera ik patra / a note of yours

likhia si jis 'te / on which you had scribbeled

tun shayr varey shah da / a varis shah couplet

park ke si osnu / upon reading which

hanjnu ik duliya / a teardrop fell

akhan 'ch band si / what was locked in the eye

seh raaz ajj khulia / was revealed today

ki tere bin / that other than you

eh mere hanjnu / these tears of mine

kise hor / won't be kissed by

nahio chumna / none else

ki tere bin / that other than you

eh mere hanjhu / these tears of mine

mitti vich rulnha / will wither in the dust

Children's Video on Guru Nanak Dev Ji

I ran across this lovely claymation video on the life of Guru Nanak Dev Ji, the founder and first prophet of the Sikh faith. It is in English, and well suited for children. Click on the links below to view the video:

Life of Guru Nanak Dev Ji - Part 1
Life of Guru Nanak Dev Ji - Part 2