How not to find great employees

If you're in a startup and are trying to attract great employees, whatever you do, do NOT post a job ad that looks like this:

CompanyX is a tiny technology startup in Seattle. We are working on some amazingly cool technology, and we face the ongoing challenge of matching people with other people (contextually and behaviorally) and scaling a complex Web application.

We're looking for scary smart people who are willing and excited to jump into a startup, work hard, have fun, make their mark, and work for part equity and part cash. We want to make a lot of money, but you should know this is not your Mommy's station wagon rolling down the freeway at 60mph. This is a pimped out Hummer on extremely rough terrain with life-threatening hazards around every corner. And we're going too fast. If that actually sounds FUN to you, then give us a yell and tell us exactly why we should have a conversation.