Wednesday, September 24, 2008

Evri is Public and on Chalo Bolo

I am excited to announce we have opened up Evri to the public today. You can see what is new in the Evri blog post titled: The Beta is Open. You can also install the Evri widget on your blog or website by following instructions at

I've installed the widget here on Chalo Bolo, so if you take a look at the bottom of any post, you can click on the Evri icon to launch the widget. I'll spend a few minutes explaining what the widget is, and how it works.

A couple weeks ago, I posted an article titled: The Twittering Ecstasy of Communication. Here is a view of the Evri widget as activated from this article:

Our technology took the text of my blog post, sent it up to, and in essence, applied machines to read the post similar to the way a human might; the system then generated a media recommendation experience enabling you, my readers, to find out more about topics discussed within the post.

In the view above, we see the user has chosen to focus on the social networking site Facebook. Evri recommended articles that are based on the essence of my post, but with a focus on Facebook. As we can see from the recommendation titled "Facebook, a narcissists haven..." the recommendation was pretty appropriate given my statement: "I've always had this nagging sense that these activities have an innate element of narcissistic junior highschoolness about them." regarding Twitter and similar applications.

Also note, that the graph in the lower right corner enables you to get recommendations for articles and videos given a pair of entities. For example, clicking on LinkedIn shows recommendations based, again on the essence of my post, with an emphasis on both Facebook and LinkedIn.

As illustrated in the screenshot below, note that you can click on any recommended videos and watch them without ever having to leave Chalo Bolo.

Finally, if you discover you are really interested in discovering more about an entity like Jean Baudrillard, the post modernist philosopher from France, you can follow his link to our detailed page all about him. And once on the detail page for Jean Baudrillard, you may discover that, for example, Richard Wolin accused Baudrillard of "all but celebrating the terrorist attacks, essentially claiming that the United States of America received what it deserved" in the terrorist attacks by Al Qaeda on 9/11.

Please let me know if you have any problems installing the widget, and as always, I would love to get any feedback on ways to improve the product.

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